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Plausible Analytics

Lightweight, cookie-free web analytics

verified 2026-07-02AGPL-3.0self-hostable

Arete score

4.8 / 5

Autonomy5

Return5

Efficiency4

Transparency5

ἀρετή “AH-reh-tay” — excellence: a thing being good at what it’s for. Mean of the four principle scores. How we score →

Visit site ↗ Self-host with ValueIndex — join waitlist

Plain outbound link — no affiliate parameters, no tracking redirects.

✓ Verified by a human against the public rubric on 2026-07-02 · see the evidence ↓

Why it's listed

Written by the ValueIndex editor, from the verification pass of 2026-07-02.

Plausible is what analytics looks like when the visitor isn't the product: a sub-1KB script, no cookies, no cross-site tracking, and a dashboard you can read in ten seconds. The company is bootstrapped, publishes its revenue openly, and open-sources the entire product under AGPL — you can pay them to host it or run the same code yourself. We verified pricing transparency, the no-tracking claim (request log is clean), and the self-host path.

Facts

License: AGPL-3.0
Pricing: Free (CE) / paid cloud
Funding model: Bootstrapped OSS
Self-hostable: Yes — deploy difficulty: easy
Replaces: Google Analytics
Verification: Verified against the rubric on 2026-07-02

Evidence notes

Public revenue posts; <1KB script; no cookies; docker-compose official

Recorded during the rubric pass — every score must carry evidence a stranger could re-check.

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Matomo (3.5) — Full-featured GA alternative you own

Spotted a problem — trackers added, dark patterns, abandonment? Report a violation. Scores change when evidence does.