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Website analytics, ranked by value — not ad spend

The strongest category in the directory: cookie-free, GDPR-clean analytics that don't sell your visitors to ad networks. Every tool here fits in a script tag under 2KB — Google Analytics is 45KB+ and costs you your users' privacy.

No paid placement. Ranked by evidence against four principles: transparency, value density, privacy, efficiency. How we rank →
Our pick
Plausible Analytics — Lightweight, cookie-free web analytics 4.8
#ToolT·V·P·EIndexType
1 Plausible Analytics
Lightweight, cookie-free web analytics
4.8 self-host
2 GoatCounter
No-nonsense analytics in a single Go binary
4.8 self-host ~
3 Fathom Analytics
Bootstrapped, cookie-free analytics
4.5 SaaS ~
4 Simple Analytics
Privacy-first analytics from the EU
4.5 SaaS ~
5 Umami
Simple, privacy-focused analytics
4.3 self-host ~
6 Matomo
Full-featured GA alternative you own
3.5 self-host ~

Max ~7 listings per category, by design — curation is the product. Think something belongs here? Submit it; it has to displace an incumbent.