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Matomo

Full-featured GA alternative you own

provisional — pending verificationGPL-3.0self-hostable

Arete score

3.5 / 5

Autonomy4

Return4

Efficiency2

Transparency4

ἀρετή “AH-reh-tay” — excellence: a thing being good at what it’s for. Mean of the four principle scores. How we score →

Visit site ↗ Self-host with ValueIndex — join waitlist

Plain outbound link — no affiliate parameters, no tracking redirects.

~ Provisional — seeded estimate by a human researcher; full rubric pass pending. Working notes ↓

Why it's listed

Matomo is listed in website analytics because it competes on utility: full-featured ga alternative you own. It's built by an independent, bootstrapped team — no growth-at-all-costs pressure, no ad-tax passed to you. Licensed GPL-3.0; pricing: free (ce) / paid cloud. It's on the heavier side for its category — we score that honestly and say so. This entry is provisional — the scores are seeded estimates pending our full manual rubric pass, and the verification date will appear here once complete.

Facts

License: GPL-3.0
Pricing: Free (CE) / paid cloud
Funding model: Bootstrapped OSS
Self-hostable: Yes — deploy difficulty: medium
Replaces: Google Analytics
Verification: Provisional — scores are seeded estimates pending manual verification

Evidence notes

PHP+MySQL, heavier footprint

Recorded during the rubric pass — every score must carry evidence a stranger could re-check.

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Umami (4.3) — Simple, privacy-focused analytics

Spotted a problem — trackers added, dark patterns, abandonment? Report a violation. Scores change when evidence does.